WHO: Alive Media offers several different SEO packages to meet the needs of your growing business, no matter how small or big your business is! Just email us at firstname.lastname@example.org for more questions.
WHAT: SEO communicates to the search engines your intentions so they recommend your website for relevant searches. Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. It is a process of organizing and sorting titles, headings, content, keywords, links and tags in best possible way for Bing, Google and Yahoo to find your pages.
WHERE: Keyword strategy is important to implement on your website, but it should also extend to other off-site platforms such as Facebook, Twitter, LinkedIn, Pinterest, etc. Being consistent with keyword phrases within these platforms will only help your branding efforts.
WHEN: A great time to implement your SEO is when you’re considering a site redesign, or planning to launch a new site.
WHY: SEO will help you position your website to be found when people are searching for particular topics. It is not enough these days just to have a website. The search engines add in the values of popularity and links to determine page ranking.
HOW: So how is relevancy determined in SEO?
- Content: The title of the site, the text on the page, and descriptions that are given should all have real value, substance and be useful to the keywords given.
- Performance: How fast is your site and does it work properly? Some key performance measures for SEO is a mix of branded keywords, how well pages on your site drive search engine traffic, visitors per keyword, and having unique pages on your site because the more content you have the more useful your site is to the consumer.
- Authority: Making sure your site have good enough content to build relationships. This indicates to the search engines that your content is a trusted source of information.
- User Experience: How does the site look? Is it easy to navigate around? Does it look safe?