Services Archives - Alive Media - Web Design and Digital Marketing Agency - Augusta, GA

Web Design and Digital Marketing Agency

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What is Digital Marketing and Why is It Important to My Business?

In today’s digital age, it is almost a necessity for every business to have an online presence. While we still seek recommendations from friends, the majority of people use the internet to research products and services before making a purchase decision. This is where digital marketing comes into play. Digital marketing has become an essential tool for businesses of all sizes and industries. It enables businesses to reach a target audience through various digital channels such as search engines, social media, content marketing, and more.

When used effectively, it provides a cost-effective approach to engage prospective clients. Here are a few reasons why:

Increases Brand Awareness
Digital marketing allows businesses to reach a wide audience and increase brand awareness. With more than 4.6 billion people using the internet globally, businesses can use digital marketing strategies to reach audiences efficiently. A creative and intentional approach can help your business stand out from the pack, and multiple digital channels – including social media, search engines, and pay-per-click (PPC) advertising – can be used concurrently to keep your business top of mind.

Targets the Right Audience
One of the biggest benefits of digital marketing is that it allows businesses to target the right audience. Traditional marketing strategies like television or radio ads can be expensive and often reach a broad audience that may not be interested in the product or service being advertised. With digital marketing, businesses can target a specific audience based on demographics, location, interests, and behavior. This ensures that the right people see your website and online activities, making them more likely candidates to engage with your business.

Increases Engagement and Builds Relationships
Digital marketing provides businesses with an opportunity to engage with their audience and build relationships. Social media platforms like Facebook, Twitter, and Instagram allow businesses to connect with their customers, answer their questions, and respond to their comments. This engagement can help your business build trust with your customers and give them the confidence to engage in a purchase.

Generates Leads and Sales
Digital marketing can help businesses generate leads and sales. By using targeted advertising, businesses can attract potential customers to their website or social media pages. Once on your website, your business can use a variety of techniques to convert those visitors into leads or sales. This can include offering free trials, providing relevant and informative content, or offering exclusive discounts.

Quantifiable Results
One of the most significant benefits of digital marketing is that it provides measurable results. With traditional marketing strategies, it can be challenging to track the effectiveness of a campaign. However, digital marketing activities generate detailed analytics that can be used to optimize and adjust an online campaign. This allows your businesses to see which strategies are working and which ones need to be adjusted.

Digital marketing is an essential tool for businesses of all sizes and industries. It provides businesses with an opportunity to develop brand awareness, target specific audiences, increase engagement, generate leads and sales, and stay ahead of competitors. If you are ready to use digital marketing for your business, reach out to Alive Media today. We are your local experts for website and logo design and digital marketing, including search engine optimization (SEO), PPC (pay-per-click) advertising, social media marketing, online content creation, and more.

SEO Corner: The Importance of Customer Reviews

After you complete a purchase, it’s becoming increasingly common to receive a text or email asking you to leave a review. Businesses are prioritizing reviews with good reason. In recent months, soliciting reviews has shifted from a nicety to a necessity.

Prospective customers read reviews.

According to Brightlocal’s Local Consumer Review Survey 2023*, 76 percent of consumers regularly use client reviews to research local businesses, and 87% of consumers use Google reviews specifically. This number has increased by 25% since 2020. Google also maintains the largest number of reviews. Other review platforms – including Facebook, Yelp, TripAdvisor and Better Business Bureau – remain relevant but maintain less than 25 percent of all online reviews.

Google factors reviews into rankings.

As the most prominent search engine, a local business’s Google ranking is crucial. As consumers continue to place more priority on reviews, so does Google. Reviews have always been factored into rankings, but in recent months, reviews are becoming increasingly relevant. While Google doesn’t publicly release information on ranking factors, performance trends indicate that Google reviews are the second most important ranking factor for Google Maps, after geographic relevance.

How should business owners respond?

Claim and maintain your Google Business Profile. Make sure your business profile is accurate and consistent with your website and other online platforms, such as Facebook.

Develop a rhythm for soliciting client reviews. There are a variety of reputation management tools that make it simple to request client reviews, much like the example at the beginning of this post. Google also provides a Google Reviews link you can use to send clients directly. The old adage “quality over quantity” doesn’t necessarily ring true here. In the case of Google reviews, it’s more accurate to say “quality AND quantity”. A good rule of thumb is to gather more reviews than your highest-ranking competitors. If you are just starting out, don’t flood your profile with a ton of reviews at once. Google may consider this a sign of fake reviews, even if this is not the case.

Respond to client reviews. There is evidence that Google factors review responses into your ranking, so take a moment to thank the reviewer for sharing their experience. Research also suggests that consumers will consider how you respond to reviews – especially negative reviews – when making a buying decision, so kindness and empathy are key, even if you feel like the reviewer is unreasonable or communicating false information.

Client reviews can be an invaluable tool in your SEO arsenal, giving consumers confidence to engage with your business and Google evidence to increase your ranking position. Alive Media offers comprehensive search engine optimization (SEO) services, to help your business achieve and retain visibility in search rankings. Contact Us today to learn more.



Drone Footage of Your Business

Drone footage is an in-demand way to capture companies visually. We have the capabilities to professionally showcase your business so that you can take communicating your company’s qualifications and abilities to the next level. Contact us to learn more about our video production and drone footage services.

Bondex Company Profile with Drone Footage of Building and Production

Between the Edges Landscaping Project Completion Video – Drone Footage