COMPREHENSIVE DIGITAL MARKETING PACKAGES
In an online market that has so much “noise”, we don’t need to tell you how important it is to choose effective marketing tactics. When approaching your marketing strategy, it’s important to choose marketing channels that are going to connect with your ideal customer “where they are”. That’s why a multi-faceted online marketing strategy that encompasses both paid and organic google search can be so effective in generating leads and potential clients.
A comprehensive digital marketing campaign is essential in today’s digital world as it offers targeted reach, cost-effectiveness, measurable results, and the ability to adapt quickly to market changes, ultimately leading to increased brand awareness and business growth.
Local Search Engine Optimization (SEO)
We help you get found by potential clients and move you to the first page of Google in both organic search results and Google map listings. This means more calls, more contacts from potential clients and more business opportunities! SEO is the process of positioning your website and Google Business map listing to rank highly on search results pages for the most relevant keyword searches.
SEO has the best long-term return on investment because once your site ranks for important keywords. An SEO campaign is an investment that requires an ongoing strategy to gain and keep a high position while Google and other search engines frequently updated their algorithms. We work monthly to improve your overall SEO on an ongoing basis including keeping all of your online information up-to-date and consistent.
Google Ads
Google Ads (also called PPC – Pay Per Click) is a method by which we can get immediate results for target demographics and keyword phrases. This is a paid marketing campaign where we can position your company higher in search results using Google’s ad network. With Google Ads we can target specific locations while setting a budget with no unwanted budget surprises.
Our comprehensive approach to Google Ads campaigns minimizes wasted ad spend, maximizes reach and bidding, drive lead volume, maximize conversion rates and exceed your goals.
Frequently Asked Questions
What is Ad Spend?
Ad Spend is the amount of money paid directly to Google. With our campaigns, we set that up so that you pay it directly to Google. The monthly amount that you pay to us are for the work we do in those campaigns.
How much should my Ad Spend be?
The answer to that is “It Depends.” There are factors that can impact which amount is effective such as location, industry, competition and your overall budget. Some businesses can be effective with a $500 budget while others it might require $1,500+ per month in ad spend to be effective. We can certainly look at your specific scenario and make recommendations.
Is there a long term contract?
No, none of our digital marketing plans have contracts. They are all operated on a month to month basis.
How long will it take to get digital marketing services started and running?
Search Engine Optimization campaign activities and services typically begin within 48 hours of beginning your campaign with us.
A Google Ads campaign typically begins showing ads within 7 days.
Why is a Digital Marketing Campaign important?
A comprehensive digital marketing campaign is important for several key reasons:
- Broader Reach and Audience Engagement: Digital marketing allows businesses to reach a wider audience across various platforms like social media, email, search engines, and websites. This wide reach is essential in today’s global marketplace where consumers are increasingly online.
- Targeted Marketing: Digital marketing campaigns can be highly targeted based on demographics, interests, behavior, and more. This targeting ensures that the marketing message is more likely to reach an audience that is interested in the product or service, leading to higher conversion rates.
- Cost-Effectiveness: Compared to traditional marketing methods, digital marketing can be more cost-effective, especially for small and medium-sized businesses. The ability to precisely target audiences means that businesses are not spending money to reach uninterested parties.
- Measurable Results: With digital marketing, businesses can track the success of their campaigns in real-time using analytics tools. This allows for more agile marketing strategies where campaigns can be adjusted quickly based on what is working or not working.
- Improved Customer Interaction and Support: Digital platforms offer opportunities for direct customer interaction and feedback. Engaging with customers online can improve brand loyalty and customer satisfaction.
- Adaptability to Changing Consumer Behavior: The digital landscape is constantly evolving. A comprehensive digital marketing strategy allows businesses to stay adaptable and relevant in a fast-changing environment, aligning their marketing efforts with the latest trends and consumer preferences.
- Competitive Advantage: With most businesses having some form of digital presence, not engaging in comprehensive digital marketing can put a company at a competitive disadvantage. A robust digital marketing strategy helps to ensure that a business remains competitive and visible in its market.
- Building Brand Awareness and Reputation: Effective digital marketing can significantly enhance brand awareness and reputation. Engaging content, interactive media, and consistent online presence help in building a strong brand image.
- Global Reach and Expansion: Digital marketing opens up markets beyond local boundaries, allowing businesses to reach an international audience, which is crucial for growth and expansion.
- Integration with Other Business Functions: Digital marketing is easily integrated with other business functions like sales, customer service, and operations, leading to more cohesive business strategies and better overall performance.