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Web Design and Digital Marketing Agency

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Site Design // Nicole Webb Realty

Nicole Webb Realty Executive Associates specializes in helping clients use Tennessee real estate as a tool to build wealth. Nicole represents both buyers and sellers across Nashville, Knoxville and the Smoky Mountain area. Like many business owners, Nicole understood her client base and branding goals, but lacked the time and technological expertise to bring her vision to life.

Nicole turned to the Alive Media team to design and build a website that represents her brand and clearly communicates the ways she can help families and individuals with their real estate needs. As a complement to the website design process, Alive Media provided copywriting and logo design services.

Trust your website – and your brand – to Alive Media. Contact us today to learn more about our web design and other digital marketing services.

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Is Branding Important for My Small Business?

For certain companies, simply say their name and your brain can quickly recall a logo, a slogan or tagline and perhaps a few lines from a commercial. Many preschoolers can point out their favorite fast food restaurant on a sign, billboard or online ad long before they can read. You are drawn to certain businesses because of their “vibe”.

Each of these examples demonstrate the importance of branding. Branding refers to the process of creating a unique identity and image for a company, product, or service in the minds of customers. Effective branding includes developing a strong logo, tagline, and messaging that accurately represent an organization’s distinctive values, mission, and goals. These elements then form a baseline for a consistent and cohesive visual and verbal identity across an organization’s marketing materials, including their website, print and online advertising and social media presence, as well as packaging and signage.

Undeniably, strong branding can make a business – regardless of size or industry – stand out from the pack. Building a strong brand identity takes time and effort, but the results are well worth it. Here are some actionable tips to help you create a strong brand identity for your small business:

Define your brand values:

Your brand values are the guiding principles that shape your business and the way you interact with your customers. Defining your brand values helps you establish a clear brand identity and communicate your values to your customers. Start by asking yourself what your business stands for, what makes it unique, and what sets it apart from your competitors.

Develop a brand voice and tone:

Your brand voice and tone should be consistent across all channels and reflect your brand values. Decide on a tone that aligns with your brand personality and appeals to your target audience. Your tone can be casual, formal, or somewhere in between, but it should always be consistent.

Be consistent:

Speaking of consistency, consistency is crucial when it comes to building a strong brand identity. Ensure that your brand messaging, voice, and visual identity are consistent across all channels, including your website, social media, and marketing materials.

Create a unique visual identity:

Your visual identity includes your logo, color scheme, typography, and other visual elements that represent your brand. Your visual identity should be unique and memorable, making it easy for customers to recognize your brand across all channels.

Be authentic:

Authenticity is essential when it comes to building a strong brand identity. Be true to your brand values and personality, and avoid trying to be something you’re not. Customers can spot inauthenticity from a mile away, and it can damage your brand’s reputation.

Need help with your branding or logo design? Alive Media can help. We offer comprehensive branding and graphic design services. We can help you develop your branding from the ground up, refresh stale marketing materials or website designs, or create specific graphic elements that reflect your current branding. Reach out to us today to get started.

 

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Site Design // The Anglican Church of the Holy Trinity

When families and individuals are looking for a church home – especially in a new area, they often begin their research online. The Anglican Church of the Holy Trinity, located in North Augusta, SC, recognized this and chose Alive Media to help design and build a new website for their church. The new website is designed to offer improved functionality for both prospective visitors and current members.

It can be challenging to create a website that is both functional and aesthetically appealing. The web design team at Alive Media can help. From initial design mockups, to copywriting, to usability and mobile friendliness, Alive Media can help you take your current website from underwhelming to compelling. Contact Us today to get started.

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What is Digital Marketing and Why is It Important to My Business?

In today’s digital age, it is almost a necessity for every business to have an online presence. While we still seek recommendations from friends, the majority of people use the internet to research products and services before making a purchase decision. This is where digital marketing comes into play. Digital marketing has become an essential tool for businesses of all sizes and industries. It enables businesses to reach a target audience through various digital channels such as search engines, social media, content marketing, and more.

When used effectively, it provides a cost-effective approach to engage prospective clients. Here are a few reasons why:

Increases Brand Awareness
Digital marketing allows businesses to reach a wide audience and increase brand awareness. With more than 4.6 billion people using the internet globally, businesses can use digital marketing strategies to reach audiences efficiently. A creative and intentional approach can help your business stand out from the pack, and multiple digital channels – including social media, search engines, and pay-per-click (PPC) advertising – can be used concurrently to keep your business top of mind.

Targets the Right Audience
One of the biggest benefits of digital marketing is that it allows businesses to target the right audience. Traditional marketing strategies like television or radio ads can be expensive and often reach a broad audience that may not be interested in the product or service being advertised. With digital marketing, businesses can target a specific audience based on demographics, location, interests, and behavior. This ensures that the right people see your website and online activities, making them more likely candidates to engage with your business.

Increases Engagement and Builds Relationships
Digital marketing provides businesses with an opportunity to engage with their audience and build relationships. Social media platforms like Facebook, Twitter, and Instagram allow businesses to connect with their customers, answer their questions, and respond to their comments. This engagement can help your business build trust with your customers and give them the confidence to engage in a purchase.

Generates Leads and Sales
Digital marketing can help businesses generate leads and sales. By using targeted advertising, businesses can attract potential customers to their website or social media pages. Once on your website, your business can use a variety of techniques to convert those visitors into leads or sales. This can include offering free trials, providing relevant and informative content, or offering exclusive discounts.

Quantifiable Results
One of the most significant benefits of digital marketing is that it provides measurable results. With traditional marketing strategies, it can be challenging to track the effectiveness of a campaign. However, digital marketing activities generate detailed analytics that can be used to optimize and adjust an online campaign. This allows your businesses to see which strategies are working and which ones need to be adjusted.

Digital marketing is an essential tool for businesses of all sizes and industries. It provides businesses with an opportunity to develop brand awareness, target specific audiences, increase engagement, generate leads and sales, and stay ahead of competitors. If you are ready to use digital marketing for your business, reach out to Alive Media today. We are your local experts for website and logo design and digital marketing, including search engine optimization (SEO), PPC (pay-per-click) advertising, social media marketing, online content creation, and more.

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SEO Corner: The Importance of Customer Reviews

After you complete a purchase, it’s becoming increasingly common to receive a text or email asking you to leave a review. Businesses are prioritizing reviews with good reason. In recent months, soliciting reviews has shifted from a nicety to a necessity.

Prospective customers read reviews.

According to Brightlocal’s Local Consumer Review Survey 2023*, 76 percent of consumers regularly use client reviews to research local businesses, and 87% of consumers use Google reviews specifically. This number has increased by 25% since 2020. Google also maintains the largest number of reviews. Other review platforms – including Facebook, Yelp, TripAdvisor and Better Business Bureau – remain relevant but maintain less than 25 percent of all online reviews.

Google factors reviews into rankings.

As the most prominent search engine, a local business’s Google ranking is crucial. As consumers continue to place more priority on reviews, so does Google. Reviews have always been factored into rankings, but in recent months, reviews are becoming increasingly relevant. While Google doesn’t publicly release information on ranking factors, performance trends indicate that Google reviews are the second most important ranking factor for Google Maps, after geographic relevance.

How should business owners respond?

Claim and maintain your Google Business Profile. Make sure your business profile is accurate and consistent with your website and other online platforms, such as Facebook.

Develop a rhythm for soliciting client reviews. There are a variety of reputation management tools that make it simple to request client reviews, much like the example at the beginning of this post. Google also provides a Google Reviews link you can use to send clients directly. The old adage “quality over quantity” doesn’t necessarily ring true here. In the case of Google reviews, it’s more accurate to say “quality AND quantity”. A good rule of thumb is to gather more reviews than your highest-ranking competitors. If you are just starting out, don’t flood your profile with a ton of reviews at once. Google may consider this a sign of fake reviews, even if this is not the case.

Respond to client reviews. There is evidence that Google factors review responses into your ranking, so take a moment to thank the reviewer for sharing their experience. Research also suggests that consumers will consider how you respond to reviews – especially negative reviews – when making a buying decision, so kindness and empathy are key, even if you feel like the reviewer is unreasonable or communicating false information.

Client reviews can be an invaluable tool in your SEO arsenal, giving consumers confidence to engage with your business and Google evidence to increase your ranking position. Alive Media offers comprehensive search engine optimization (SEO) services, to help your business achieve and retain visibility in search rankings. Contact Us today to learn more.

*https://www.brightlocal.com/research/local-consumer-review-survey/

 

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Site Design | Impact Roofing & Construction

Impact Roofing & Construction is a family-owned and operated roofing, gutter and construction company serving the greater Augusta area for more than 20 years. Impact’s website needed an update and Alive Media was ready to assist. The web design team worked in lockstep with Impact to improve the aesthetic and function of the site, while incorporating the client’s vision and must-have elements. As a complement to the website redesign, the Alive Media SEO team also worked closely with Impact to optimize their site design and its content to reflect targeted keywords, helping ensure the new site gains traction in search engines and attracts relevant prospects.

Alive Media builds websites that work for your business. Consider the benefits of our website design and search engine optimization (SEO) services. Like macaroni and cheese, they can be served separately, but together – they might make the perfect pair. Take a minute to review the full breadth of our services on our website, or contact us today to begin.

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Logo Design | Robert Jeff Jones Nursery

Robert Jeff Jones Nursery, Inc., located in Wrens, GA is a family business that grows the very best plants for the wholesale market, from trees to flowering shrubs to turf. They have over 35 years in the wholesale nursery business.

A strong, consistent visual brand is critical to standing out from the competition and can give potential clients the confidence they need to move forward with your business. A professionally designed logo is used across digital and print platforms, making it a strong investment. Our design team can help you make your logo ideas a reality or – if you’re feeling stumped – we’ll brainstorm with you to come up with a logo that will stand the test of time. Reach out to us today to get started.

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Site Design | truMD Billing Solutions

truMD Billing Solutions is a full-service medical billing agency, providing both medical billing and credentialing services. When the client approached Alive Media, they wanted to create a completely new site with a distinctive branding and logo that leveraged already developed web pages residing on another client-owned website (also designed by Alive Media). Alive Media worked with the client to design a complementary site with unique branding and site navigation, and then move the relevant web pages to the new site. 

As your business expands or changes, Alive Media can help you create new content or websites – or adapt current content and websites – including design refreshes, digital rebranding, or content creation, to ensure your online presence accurately reflects the scope of your organization’s offerings. If your website contains outdated information or your family of brands is expanding, let us help. Call Alive Media to discuss your options today.

 

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Site Design – Center for Primary Care

Center for Primary Care (CPC) has eight locations in the CSRA to provide accessible family and internal medicine services. Alive Media assisted CPC with a total website redesign. Now website visitors can quickly find information on providers, download and complete new patient forms, pay bills, access telemedicine information, and more. The website features vivid imagery and large, clean fonts. The new website is optimized for both desktop and mobile devices.

Over time, even the best websites can be stale or outdated. If you feel there are gaps in your current website’s design, content or usability, Alive Media can help. We’ll work closely with you to determine a path forward, helping you align your project goals with your budget and project timelines. Let’s get started.  Contact Us Today!

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Site Design | Growing Together Family & Children

Growing Together Children & Family is a new business that offers group classes and individual and couples coaching designed to help reunify families and communities. Alive Media with the Growing Together team to design a logo and website that informs prospective clients about Growing Together and its services, using copy written by the Growing Together team. The result is an information-rich website optimized for both mobile and desktop.

According to statistics published on Social Media Today, 46 percent of Google searches are seeking local information*. This means almost 50 percent of people are searching for local events, restaurants, businesses, and other community information. When they do, make sure your business or organization is visible. Let Alive Media show you how.  Contact us today!

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