Alive Media Blog, Author at Alive Media - Web Design and Digital Marketing Agency - Augusta, GA

July 27, 2015December 14, 2017

How To Measure Your Website Traffic

You have launched your website, and now you are ready to see who is visiting, what pages they are spending the most time on, what the most popular content on your site is and how did they find you in the first place?? This is a question I often get asked by our clients in one form or another: How can I see who is visiting my website?

In the video below, I’m going to give you two methods to use to measure your website traffic. One of the ways is the “technical” way, the other is one that is not quite as technical, but is HUGE in the information it can provide about your website, your visitors and ultimately about your marketing efforts.

Measuring website traffic doesn’t have to be overly technical and confusing. Something as simple a beginning to track where most of your website traffic sources are coming from (ie: Google Search, Facebook, Radio Ad, Billboard, etc.) with a spreadsheet will begin to give you a birds eye view of what is working well for your business and what needs some work.

I really appreciate your time! If there is something we can do to serve you and your business, give us a call or contact us online.

Much success to you!
Alan Jones

Welcome! If this is your first time reading our blog, thank you for stopping by! We share videos and blog articles about topics relating to website design, online marketing, social media, business strategies and more. We would truly be grateful if you’d share our work with your network to help others succeed in marketing their business.In order to serve business owners, we put together a FREE guide entitled 10 Critical Questions To Ask Before Hiring A Web Designer. By asking the right questions BEFORE getting your next website project started, it will make all the difference in assuring it is a success! Click Here To Download

May 29, 2015December 14, 2017

Social Media Marketing: Best Business Practices

Alive Media’s own Alan Jones (owner/creative director) had the pleasure of speaking to fellow business owners recently at a seminar hosted by the North Augusta, SC Chamber and local SCORE organization. We welcomed the opportunity to share particular trends in Social Media, which platform is best for certain types of businesses, tips when using Facebook for advertising and some practical tools & methods to increase effectiveness.

Here are some of the basic thoughts on social media that we shared during our time:

1. One of the most effective tools we find in utilizing Social Media for your business is to begin with a marketing plan and calendar. This plan will ensure that consistent and relevant information is being posted on a regular basis and puts you top of mind to consumers. Creating a calendar for your plan keeps you on task for when and what times of day to post.

2. With all of the many Social Media platforms to work with, we strongly suggest that you begin with one at a time and master each one before moving to another. In other words, don’t get overwhelmed feeling like you have to know EVERYTHING about Social Media to be effective. Find which one carries most of your ideal customers and begin engaging with them there. Answer questions, post relevant articles and just create the relationships that will build trust and credibility in their minds.

3. Integrate visual Social Media into your marketing efforts. One of the largest trends today includes photos and video. Platforms such as Instagram, YouTube, Pinterest and Vine are exploding in the Social Media world and one of the best ways to advertise your products and or services is to Show them what you can do.

If you need assistance with designing a marketing plan and marketing calendar or guidance on which Social Media platform to begin with, feel free to contact us for a consultation. We partner with businesses on helping them implement social media and even handle their social media marketing for them.

May 12, 2015December 14, 2017

New Site Launch: Mortar Supply

We love the Fourth of July, New Years Eve and fireworks. Seriously. So when we had the opportunity to work on an e-commerce site that made shooting off fireworks even better, we were all in!

Mortar Supply was started for people that wanted to take their backyard fireworks display to the next level. They sell and ship everything you would need from custom mortars and mortar racks to firing systems and fuses. You can even buy a combo pack that is your starter kit for everything you need for a backyard or neighborhood fireworks display. Give them a visit at http://www.mortarsupply.com.

April 28, 2015December 14, 2017

New Website Launch – Palmetto Overhead Doors

We are proud to showcase another beautiful and informative website! This one is for Palmetto Overhead Door.

Located in North Augusta, Palmetto Overhead Door has been serving both South Carolina and Georgia since 1983 installing repairing and servicing a variety of overhead doors and dock equipment. They even specialize in concrete services that include both demolishing and building concrete ramps and safety rails.

Give them a call at 803.279.3635 or 800.662.7830 for your next project and tell them Alive Media referred you!

April 8, 2015December 14, 2017

The Incredibly Courteous Staff at Drive, Chip and Putt

My wife and I attended this year’s Drive, Chip and Putt event held here locally at the Augusta National in Augusta, GA on Sunday, April 5.

The grounds were as beautiful as expected but one stand out that we really didn’t expect was that everyone we crossed paths with said, “Happy Easter” or “Welcome to the Masters” and asked, “Is there anything I can help you with?” We were extremely impressed with the level of customer service we received the entire time we were there.

As a business owner, I know the importance of making sure the needs of my clients are met but that day, I realized that going that extra mile to give the best impression possible will have them not only thanking me but also telling others about how they were treated with the utmost respect.

My take-away at this year’s Drive, Chip and Putt wasn’t as much to do with the sport of golf as it was to make sure that my past, present and future clients experience the same value that Kim and I did.

Alan Jones
Owner/Creative Director

March 30, 2015December 14, 2017

Google says Mobile Responsiveness A Must for Websites!

April 21 marks the beginning of a new change in how Google ranks your website. As of that date, mobile-friendliness will be a ranking signal.
What this means is, in order to obtain a decent ranking in a Google search; your website must have an updated, mobile-friendly design. This will ensure that your site looks good on both desktop and mobile browsers.

Click Here to find out if your website is currently set up as mobile-friendly.
If it isn’t, there are several steps you can take to change it.

First, you need to find out if your website uses a Content Management System or not. An example of a Content Management System would be WordPress, or Joomla.The second step is to back-up your current website. After that is complete, you will want to update your website to the latest version. In some cases this will include security upgrades and make your site mobile-friendly.

Of course, if you are either unsure or unable to take these steps, our experienced team of programmers is happy to help so just Contact Us for a Free Quote!

April 2, 2014December 14, 2017

New Site- Thrive: Faith, Family & Food

We are proud to show off the new site we designed for McKenna Hydrick. Check out her site and what we have done. Let us know how we can help you design the website for your needs, to increase exposure for your business, or add convenience for your customers.

Check out our website Alive Media Online.

Hydrick Family has a powerful story of faith, family and food. Over the past several years their lives have changed drastically. From food, their hearts, friendships and desires, McKenna shares how God has remained faithful throughout their struggle. Out of this disease called EOE, she has found a way to reach out and help others that are struggling just as they are. So check out her blog at http://thrivetolive.com. Read what EOE is all about and the disease this family is facing. Look into the recipes she posts that are healthy yet yummy. Find her many resources that they find helpful.

March 25, 2014December 14, 2017

Is Search Engine Optimization foreign to you?

“WHO” implements and maintains our SEO?

“WHAT” is SEO?

“WHERE” do you start?

“WHEN” do you set up your SEO?

“WHY” is SEO important?

“HOW” does SEO work?

WHO: Alive Media offers several different SEO packages to meet the needs of your growing business, no matter how small or big your business is! Just email us at info@alivemediaonline.com for more questions.

WHAT: SEO communicates to the search engines your intentions so they recommend your website for relevant searches. Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. It is a process of organizing and sorting titles, headings, content, keywords, links and tags in best possible way for Bing, Google and Yahoo to find your pages.

WHERE: Keyword strategy is important to implement on your website, but it should also extend to other off-site platforms such as Facebook, Twitter, LinkedIn, Pinterest, etc. Being consistent with keyword phrases within these platforms will only help your branding efforts.

WHEN: A great time to implement your SEO is when you’re considering a site redesign, or planning to launch a new site.

WHY: SEO will help you position your website to be found when people are searching for particular topics. It is not enough these days just to have a website. The search engines add in the values of popularity and links to determine page ranking.

HOW: So how is relevancy determined in SEO?

Content: The title of the site, the text on the page, and descriptions that are given should all have real value, substance and be useful to the keywords given.
Performance: How fast is your site and does it work properly? Some key performance measures for SEO is a mix of branded keywords, how well pages on your site drive search engine traffic, visitors per keyword, and having unique pages on your site because the more content you have the more useful your site is to the consumer.
Authority: Making sure your site have good enough content to build relationships. This indicates to the search engines that your content is a trusted source of information.
User Experience: How does the site look? Is it easy to navigate around? Does it look safe?

Let us break this down and explain how Alive Media can best assist you with your business and SEO needs! Call us today if you have any questions so we can help you in this area!