Business Development Archives - Alive Media - Web Design and Digital Marketing Agency - Augusta, GA

Web Design and Digital Marketing Agency

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What is Digital Marketing and Why is It Important to My Business?

In today’s digital age, it is almost a necessity for every business to have an online presence. While we still seek recommendations from friends, the majority of people use the internet to research products and services before making a purchase decision. This is where digital marketing comes into play. Digital marketing has become an essential tool for businesses of all sizes and industries. It enables businesses to reach a target audience through various digital channels such as search engines, social media, content marketing, and more.

When used effectively, it provides a cost-effective approach to engage prospective clients. Here are a few reasons why:

Increases Brand Awareness
Digital marketing allows businesses to reach a wide audience and increase brand awareness. With more than 4.6 billion people using the internet globally, businesses can use digital marketing strategies to reach audiences efficiently. A creative and intentional approach can help your business stand out from the pack, and multiple digital channels – including social media, search engines, and pay-per-click (PPC) advertising – can be used concurrently to keep your business top of mind.

Targets the Right Audience
One of the biggest benefits of digital marketing is that it allows businesses to target the right audience. Traditional marketing strategies like television or radio ads can be expensive and often reach a broad audience that may not be interested in the product or service being advertised. With digital marketing, businesses can target a specific audience based on demographics, location, interests, and behavior. This ensures that the right people see your website and online activities, making them more likely candidates to engage with your business.

Increases Engagement and Builds Relationships
Digital marketing provides businesses with an opportunity to engage with their audience and build relationships. Social media platforms like Facebook, Twitter, and Instagram allow businesses to connect with their customers, answer their questions, and respond to their comments. This engagement can help your business build trust with your customers and give them the confidence to engage in a purchase.

Generates Leads and Sales
Digital marketing can help businesses generate leads and sales. By using targeted advertising, businesses can attract potential customers to their website or social media pages. Once on your website, your business can use a variety of techniques to convert those visitors into leads or sales. This can include offering free trials, providing relevant and informative content, or offering exclusive discounts.

Quantifiable Results
One of the most significant benefits of digital marketing is that it provides measurable results. With traditional marketing strategies, it can be challenging to track the effectiveness of a campaign. However, digital marketing activities generate detailed analytics that can be used to optimize and adjust an online campaign. This allows your businesses to see which strategies are working and which ones need to be adjusted.

Digital marketing is an essential tool for businesses of all sizes and industries. It provides businesses with an opportunity to develop brand awareness, target specific audiences, increase engagement, generate leads and sales, and stay ahead of competitors. If you are ready to use digital marketing for your business, reach out to Alive Media today. We are your local experts for website and logo design and digital marketing, including search engine optimization (SEO), PPC (pay-per-click) advertising, social media marketing, online content creation, and more.

Will Google Security Update Affect My Website?

SSL certificate secure website aiken sc

Beginning in October 2017, Google Chrome (an immensely popular browser, with more than 70% of the market share of web users) will mark non-secure website pages that contain input fields for credit card and password fields as “Not Secure” in the URL bar. With identity theft being a hot-button issue, many visitors to your site will not complete steps in the registration or payment process when seeing your site is not secure, and will take their business elsewhere.

At Alive Media, we can ensure your website is verified and secure by installing an SSL certificate. Not only will this allow your site to display the secure protocol (https) but will help raise your search ranking (SEO).

Contact us TODAY to set up an appointment to learn more about making Alive Media your online team for web security and organic (non-paid) search ranking.

 

 

 

 

 


Portions of today’s post were sourced from a newsletter from JTR Solutions.

 

If You Build It They Will Come

why build a website correctly augusta ga

Does this scenario sound familiar to you?

You have spent months and many long hours working to develop your new website.  Whether you have designed it yourself or worked with a design/marketing firm, you have invested time, energy, money and creativity into that project.  Launch day comes and your website is now live and ready for the online crowds and new business to come your way!……except it just doesn’t.  The traffic just isn’t coming in like you had hoped, and your website isn’t very visible in search engines.

If that sounds familiar, it’s okay.  You’re not alone.

In today’s video I address a common misconception when it comes to your website, online traffic and visibility.

At the end of the video, I’ll give you two simple, beginner steps that you can start on today to begin to get the word out about your new (or existing) website.

The important thing is this: Have a marketing plan on how to begin to drive traffic toward your website.

I’ll be sharing some in depths tips and ideas on how to really increase your visibility online in future videos, too.

Thanks for reading this today and for your time.

Much success to you!
Alan Jones

 


Welcome! If this is your first time reading our blog, thank you for stopping by! We share videos and blog articles about topics relating to website design, online marketing, social media, business strategies and more. We would truly be grateful if you’d share our work with your network to help others succeed in marketing their business.In order to serve business owners, we put together a FREE guide entitled 10 Critical Questions To Ask Before Hiring A Web Designer. By asking the right questions BEFORE getting your next website project started, it will make all the difference in assuring it is a success! Click Here To Download

Social Media Marketing: Best Business Practices

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social media marketing augustaAlive Media’s own Alan Jones (owner/creative director) had the pleasure of speaking to fellow business owners recently at a seminar hosted by the North Augusta, SC Chamber and local SCORE organization. We welcomed the opportunity to share particular trends in Social Media, which platform is best for certain types of businesses, tips when using Facebook for advertising and some practical tools & methods to increase effectiveness.

Here are some of the basic thoughts on social media that we shared during our time:

1. One of the most effective tools we find in utilizing Social Media for your business is to begin with a marketing plan and calendar. This plan will ensure that consistent and relevant information is being posted on a regular basis and puts you top of mind to consumers. Creating a calendar for your plan keeps you on task for when and what times of day to post.

2. With all of the many Social Media platforms to work with, we strongly suggest that you begin with one at a time and master each one before moving to another. In other words, don’t get overwhelmed feeling like you have to know EVERYTHING about Social Media to be effective.  Find which one carries most of your ideal customers and begin engaging with them there. Answer questions, post relevant articles and just create the relationships that will build trust and credibility in their minds.

3. Integrate visual Social Media into your marketing efforts. One of the largest trends today includes photos and video. Platforms such as Instagram, YouTube, Pinterest and Vine are exploding in the Social Media world and one of the best ways to advertise your products and or services is to Show them what you can do.

If you need assistance with designing a marketing plan and marketing calendar or guidance on which Social Media platform to begin with, feel free to contact us for a consultation.  We partner with businesses on helping them implement social media and even handle their social media marketing for them.

social media marketing augusta seminar


Welcome! If this is your first time reading our blog, thank you for stopping by! We share videos and blog articles about topics relating to website design, online marketing, social media, business strategies and more. We would truly be grateful if you’d share our work with your network to help others succeed in marketing their business.In order to serve business owners, we put together a FREE guide entitled 10 Critical Questions To Ask Before Hiring A Web Designer. By asking the right questions BEFORE getting your next website project started, it will make all the difference in assuring it is a success! Click Here To Download

Is Search Engine Optimization foreign to you?

what is seo
“WHO” implements and maintains our SEO?
“WHAT” is SEO?
“WHERE” do you start?
“WHEN” do you set up your SEO?
“WHY” is SEO important?
“HOW” does SEO work?

 

WHO: Alive Media offers several different SEO packages to meet the needs of your growing business, no matter how small or big your business is! Just email us at info@alivemediaonline.com for more questions.

WHAT: SEO communicates to the search engines your intentions so they recommend your website for relevant searches. Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. It is a process of organizing and sorting titles, headings, content, keywords, links and tags in best possible way for Bing, Google and Yahoo to find your pages.

WHERE: Keyword strategy is important to implement on your website, but it should also extend to other off-site platforms such as Facebook, Twitter, LinkedIn, Pinterest, etc. Being consistent with keyword phrases within these platforms will only help your branding efforts.

WHEN: A great time to implement your SEO is when you’re considering a site redesign, or planning to launch a new site.

WHY: SEO will help you position your website to be found when people are searching for particular topics. It is not enough these days just to have a website. The search engines add in the values of popularity and links to determine page ranking.

HOW: So how is relevancy determined in SEO?

  • Content: The title of the site, the text on the page, and descriptions that are given should all have real value, substance and be useful to the keywords given.
  • Performance: How fast is your site and does it work properly? Some key performance measures for SEO is a mix of branded keywords, how well pages on your site drive search engine traffic, visitors per keyword, and having unique pages on your site because the more content you have the more useful your site is to the consumer.
  • Authority: Making sure your site have good enough content to build relationships. This indicates to the search engines that your content is a trusted source of information.
  • User Experience: How does the site look? Is it easy to navigate around? Does it look safe?
Let us break this down and explain how Alive Media can best assist you with your business and SEO needs! Call us today if you have any questions so we can help you in this area! 

Welcome! If this is your first time reading our blog, thank you for stopping by! We share videos and blog articles about topics relating to website design, online marketing, social media, business strategies and more. We would truly be grateful if you’d share our work with your network to help others succeed in marketing their business.In order to serve business owners, we put together a FREE guide entitled 10 Critical Questions To Ask Before Hiring A Web Designer. By asking the right questions BEFORE getting your next website project started, it will make all the difference in assuring it is a success! Click Here To Download

New Site Launch – Evans Fitness Club

website design evans ga

Evans Fitness Club – Website and Ipad Kiosks

EFC

A modern fitness club with state of the art equipment deserves to have an equally impressive website and that’s exactly what Evans Fitness Club has. With a website, Evans Fitness Club can showcase its 50,000 square foot facility on the web together with its high tech exercise equipment which are difficult to find in other facilities within the area.

The website contains all information regarding the fitness facility complete with contact numbers and emails, hours of operation and the management that keeps the place running. Various fitness programs can also be accessed through the site like yoga, Pilates, bootcamps and group exercises with their corresponding schedules. For interested parties, they can ask assistance through the site from members of the customer service team or the sales team. Contact information is available on the website.

iPad kiosks are the latest additions to the facility that could very well facilitate training and efficiency at Evans Fitness Club. Through these iPad kiosks, members can view their schedules as well as the programs the club offers. Training will be smooth-sailing and a lot more manageable with their help. EFC1

With an updated training facility, effective training programs, helpful and accommodating coaches  plus a website from our web design team, Evans Fitness Club easily becomes the benchmark all other fitness centers tries to measure up to.

 


Welcome! If this is your first time reading our blog, thank you for stopping by! We share videos and blog articles about topics relating to website design, online marketing, social media, business strategies and more. We would truly be grateful if you’d share our work with your network to help others succeed in marketing their business.In order to serve business owners, we put together a FREE guide entitled 10 Critical Questions To Ask Before Hiring A Web Designer. By asking the right questions BEFORE getting your next website project started, it will make all the difference in assuring it is a success! Click Here To Download

New Site Launch – Healing Hands Physical Therapy

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We just launched the Healing Hands website so check it out! They have an integrated an E-brochure on their site, navigation, click on categories, drop down repeat menus, interactive diagrams, along with a professional layout to best serve their clients! 

healinghands-augusta

 

Don’t Trust Your Body to Just Anyone! Check out Healing Hands and see how they can help you! At Healing Hands Physical Therapy they will evaluate and recommend the best treatments for your condition.  The therapists are experienced and specialize in therapies for injuries, post-surgery and most medical conditions.  They relieve pain and restore movement through touch, movement, cold laser light, physical exercise, therapeutic massage and deep muscle stimulation. For children, adolescents and adults of all ages, Healing Hands Physical Therapists help you Get in Motion quickly and as pain free as possible!

Do you or your company have the website you need to best represent your business? Let us help. 

 

Like us on Facebook

Follow us on Twitter

Contact us at 706-829-2833.

Check out our website Alive Media Online


Welcome! If this is your first time reading our blog, thank you for stopping by! We share videos and blog articles about topics relating to website design, online marketing, social media, business strategies and more. We would truly be grateful if you’d share our work with your network to help others succeed in marketing their business.In order to serve business owners, we put together a FREE guide entitled 10 Critical Questions To Ask Before Hiring A Web Designer. By asking the right questions BEFORE getting your next website project started, it will make all the difference in assuring it is a success! Click Here To Download

New Site Launch – Imago Salon and Day Spa

site design aiken sc

imago-aiken-sc

We just launched a new website for Imago Salon and Day Spa. Imago Salon is a full service salon and also offers manicures, pedicures, facials, waxing, tanning, and more! The salon was opened in 1995 and is located in downtown Aiken, South Carolina. The staff at Imago Salon and Spa is your one-stop-shop made up of an awesome staff, to make you look and feel fabulous!

We are proud to show off the new site we designed for Imago. Check out Imago Salon and Day Spa and let us know how we can help you design the website for your needs, to increase exposure for your business, or add convenience for your customers.

We are here to help.

Like us on Facebook.

Follow us on Twitter.

Contact us at 706-829-2833.

Check out our website Alive Media Online


Welcome! If this is your first time reading our blog, thank you for stopping by! We share videos and blog articles about topics relating to website design, online marketing, social media, business strategies and more. We would truly be grateful if you’d share our work with your network to help others succeed in marketing their business.In order to serve business owners, we put together a FREE guide entitled 10 Critical Questions To Ask Before Hiring A Web Designer. By asking the right questions BEFORE getting your next website project started, it will make all the difference in assuring it is a success! Click Here To Download

Augusta, The Masters and Your Website

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The Masters Augusta GA GolfThe Masters® practice rounds begin in less than a week.  Personally, this is one of my favorite weeks of the year.  During this week, much of the national eye, really international, focuses on our community in Augusta, GA and the Augusta National.  It really is a fun part of living in the CSRA.

For local business owners that have a brick and mortar storefront, it’s also a great opportunity to take advantage of the thousands of guests the tournament brings.  That’s a much welcomed business boost, especially in the current state of the economy.  If you’re a business owner, you no doubt have spent a good bit of time and resources in getting ready.  Have you considered your web presence in those preparations?

If not, here’s a scenario to consider: A tourist is in town for the tournament.  They’re looking for a place to eat dinner at that evening or looking for something to do.  There’s a high probability that they will be searching for places using their smart phone or laptop.  If they’re driving, it’s more likely they’ll be grabbing their iphone or droid and searching for a place online.

Here are some questions to think through:

  • Do I have  website?  Is it one that I would be proud to show off and for people to see?
  • Do I have some promotional items ready?  Maybe a special Master’s week deal?
  • Is my website high enough in the search engine listings so that it can even be found?
  • Should I have a mobile version of my website or will my current site work?
  • Do I have social media connections to the site (Twitter, Facebook, etc.) so that customers can keep up to date with sales, product offerings, new releases, etc.?
  • Is my website current and up to date?

Welcome! If this is your first time reading our blog, thank you for stopping by! We share videos and blog articles about topics relating to website design, online marketing, social media, business strategies and more. We would truly be grateful if you’d share our work with your network to help others succeed in marketing their business.In order to serve business owners, we put together a FREE guide entitled 10 Critical Questions To Ask Before Hiring A Web Designer. By asking the right questions BEFORE getting your next website project started, it will make all the difference in assuring it is a success! Click Here To Download

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